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Why use a discovery tool when you could automate your UGC?
Brand fans are your #1 choice for finding authentic content about your products.
Tap into everyday creators and actual customers for your shoppable videos with pay-for-performance creator marketing.
Our Clients Say
"We can only work directly with so many creators at a time, but Bounty briefs have allowed us to scale up our UGC efforts while helping build community along the way.
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Steve, Head of Partnerships
Frequently Asked Questions
So what is a gen.video Bounty Brief?
gen.video helps to automate UGC and manage creator marketing on TikTok & Instagram for a fraction of the cost of a traditional influencer marketing campaign with our managed services team because we utilize Bounty Briefs and a network of creators that are excited to post about products they buy. In addition to helping you generating UGC, the platform offers human moderation of all content for you and ensures it meets the requirements you've set in place. Content from Bounty Briefs are posted to TikTok & Instagram by creators, but can be downloaded, run as Spark Ads, and/or run in ad campaigns across all social platforms and email campaigns! Why... because you get rights in perpetuity whenever you activate a Bounty Brief.
How much does it cost?
There is a monthly subscription cost associated with each plan, as well as a price per video cost which helps cover things like content reviews, SMS notifications, and transactional fees. You'll also set up a budget when signing up which is the amount you're willing to spend on UGC for the month. The budget can be as low as $1,000 USD or as high as $100,000 USD, and you'll only ever be billed for what you spend in a month. If you are a brand with a DTC that runs on Shopify you will be billed through Shopify on your normal Shopify billing cadence.
Is the app available globally?
We currently only offer services to shoppers and creators in the US and Canada for our Shopify app, but we hope to see this change soon. If you have a large customer base in the US and/or Canada, feel free to sign up! You can also choose to show user experiences on your website only in certain countries, however the app when installed via the Shopify Thank You Page widget will only work for creators based in the United States and Canada.
Are any platforms outside of TikTok supported?
Yes! We now support Instagram Reels, too.
Does the platform track ROAS?
In the app, you can not directly track ROAS within the brand dashboard. At this time, the best approach is to look at engagement of a post and then run as an ad to see provided metrics. For example, running TikTok content as a Spark Ad in a Video Shopping Ad, and then tracking the Initiate Checkout (Onsite) metric within your TikTok Ads Manager account. The metrics you have access to in your dashboard are focused on the following: • Overall trends with assets and creators • Video engagement metrics for approved content • Payout and related order totals for approved content • Gift specific metrics, including conversion rate and a count of total gifts granted When leveraging our customer success and managed services you are able to get more robust ad hoc reporting that help with ROAS and earned media calculations.
Can I send gifts and product samples to creators?
Absolutely! It's very easy to do this at scale in the platform. They will be sent a message allowing them to accept the gift you configured and sent. They will be prompted to fill out their address, select the product variant, and if they complete the process an unfulfilled zero cost order will created in your Shopify store. The creator will be granted a bounty to do which unlocks upon delivery. nce they have accepted the gift they will show up in your main creator table and you can offer them regular Bounty type gifts (e.g. make a video for a minimum payment of $30), and see the history of interactions with your store.
How can I prompt a creator to do a video for me?
In the creators section of the app you have you have access to all of the creators who have ever signed up to your store, as well as select network creators who are unassociated to any specific store. Asking a creator to do a bounty brief if they already have a product. This is the ideal case, where you know a creator has already bought a product from your store and can simply send them a message to do another video for you with a minimum payment (for example $20).
Does the app give discount codes like Shopify Collabs?
We don't have any specific discount code features in with Bounty Briefs today. You can pair Shopify Collabs to manage discount code commissions and Bounty to power UGC automation and management. As long as the order itself is placed through Shopify, the creator will be able to post content through the Bounty Brief experience on gen.video.
How do I run a video as an ad on another platform?
For TikTok - you can request a Spark Code from a creator - we make it super easy to do via SMS. Make an offer and if it's accepted we bill you for the fee to pay the creator and they send you the code. See a piece of video that you'd like to run as an ad on Instagram or Facebook? You can instantly download the video for free from your content library right next to the “Request Spark Code” button. This way you can test and repurpose as much content as you’d like across as many platforms as you’d like with zero risk. Available Usage Right Types Use in Social Media • You have the rights to repost the content on your own social media channels (i.e. Instagram, YouTube, Facebook, TikTok, Twitter) • You may not boost or otherwise put any kind of paid media spend behind the content. Use in Owned Media • You have the rights to use the content in owned marketing channels. • These are channels that you control and create (i.e. newsletter, website, packing materials) Use in Paid Media • You have the rights to use the content for paid media. • This is any type of content or marketing channel whether digital or analog that requires payment (i.e. YouTube ads, podcast sponsorships, PPC, PPI, PPV)