When it comes to rocking influencer marketing, remember it's all about being flexible, thinking outside the box, and really knowing your audience and brand. By keeping these things in mind, influencer marketing can be an effective tool in your marketing toolbox to boost your brand and build real connections with your customers.
1. Define Clear Objectives
Start with a well-defined set of goals for your influencer campaign, whether it's brand awareness, lead generation, or sales.
2. Know Your Audience
Understand your target audience's preferences, behaviors, and the influencers they follow.
3. Prioritize Authenticity
Authenticity breeds success in digital content marketing. Encourage influencers to create genuine content that resonates with their audience.
4. Create Detailed Briefs
While creative freedom is important, so is direction. Provide influencers with a comprehensive campaign brief outlining objectives, expectations, and content guidelines.
5. Embrace Long-Term Partnerships
Nurture ongoing relationships with influencers for sustained brand advocacy. Longer relationships with influencers develops brand recognition and will help streamline your programs overall.
6. Invest in Content Rights
Secure the rights to repurpose influencer-generated content for other marketing channels. Agencies like gen.video take care of this step for you to make sure your contracts set you up for success.
7. A/B Test Multiple Areas
Experiment with different influencer strategies to identify what works best for your brand. This can be testing different platforms, asset types, influencer verticals, paid strategies, and more to find the perfect cocktail that works for your brand.
8. Diversify Platforms
Regardless if you're A/B testing with a current push, utilizing multiple social media platforms in general is recommended for diversification of brand presence.
9. Engage Your Community
Encourage influencers to engage with your audience, responding to comments and questions. You can (and should) do this as well through your brand channels.
10. Feedback, Adaptation & Optimization.
Continuously gather feedback from influencers and your audience, adapting your strategies for improvement.
Bonus tip #11 - You don't have to manage it all alone! From sourcing the right influencers to reviewing and approving content and measuring success, there are a lot of pieces to juggle. Influencer Agency partners can be a great resource to help your team manage your influencer marketing programs from start to finish.