The holiday shopping season is only 10 weeks away, and if you haven’t already started planning how Influencers & shoppable media will support your holiday campaigns - consider this your friendly reminder to start now! In the spirit of the sharing season, we have compiled key insights to fold into your strategy to help you have the best holiday season yet.
Start Early
In 2023, 50% of holiday shopping occurred BEFORE Black Friday / Cyber Monday* kicked off and with the shortened holiday shopping season this year (a mere 27 days and only 4 weekends), it is critical that your holiday offers are in front of customers as early as October.
Tailor Your Retail Channel Strategy to Shopper Behavior
Retail channels experience peaks at different times - starting with specialty retailers and social commerce shopping in October, followed by Amazon and Mass retailers during the Black Friday-Cyber Monday windows that will then last through the first weeks of December.
In-Store Shopping Is Back
In-store shopping is back on the rise again after the post-pandemic slump. eMarketer predicts in-store shopping will account for 80% of holiday revenue this year. Trends like #ComeShopWithMe can be a great addition to your influencer strategy to encourage shopping your products at your brick-and-mortar retail partners.
Weekend Shoppers
As in-store shopping continues to increase, so does weekend shopping. In 2023, 72% of in-store holiday shopping occurred on weekends. And despite the convenience of online shopping, 60% of online shoppers also focused their shopping times on weekends.
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