The Rise of the Fractional CMO
- Kaila Stein
- Jul 22, 2024
- 2 min read
On our latest episode of Generation Influencer, Tuan Tu, founder of Covet Branding, discusses the challenges facing beauty brands today and the rise of fractional CMOs as a solution to help brands achieve short and long-term success.
Tuan is a seasoned marketer with over 22 years crafting successful strategies for highly coveted beauty and wellness brands of all sizes, from startups to iconic brands at Procter & Gamble, Revlon, Coty, and Paula's Choice.
As the Founder and Fractional CMO at Covet Branding, Tuan is provides strategic brand planning, marketing strategy, advertising, and execution for brands that capture the hearts and minds of customers through proven strategies and frameworks, helping transform their business results in the short and long-term.
Our top 3 take-aways from our discussion with Tuan:
Cost Efficiency and Strategic Guidance: A fractional CMO offers companies the ability to save money while still receiving top-notch strategic guidance. This is especially beneficial in a rapidly changing market landscape, allowing companies to access high-level marketing expertise without committing to a long-term, full-time executive position.
Breadth and Depth of Experience: A fractional CMO brings extensive experience from various industries and companies, which can help small and mid-sized businesses accelerate their growth. These professionals use proven strategies and data-driven approaches to provide consistent and sustainable growth, differentiating themselves from traditional consultancies that may rely more on textbook knowledge.
Develop Authentic Relationships with Influencers: Focus on building long-term, authentic relationships with influencers rather than just transactional, short-term engagements. When influencers are genuinely passionate about the brands they promote, their authenticity comes across in their content and resonates more effectively with their followers. Long-term relationships ensure that influencers naturally advocate for the brand, leading to more authentic and impactful marketing.