A MAJOR Instagram Development - What it Means for Brands & Influencers
INSTAGRAM USERS REJOICE!!! Developments around how links are handled on the platform are finally getting launched. This first breakthrough is huge for brands and Creators alike.
Posts about Instagram
Top 3 Social Media Marketing Shifts in 2022
What a wild year it has been across the social media and influencer marketing industries. Huge shifts have been made in our post-pandemic world as both brands and agencies alike continue to figure ...
Blake Vita
Trending News on Social Media: First Impressions Newsletter Top Picks
If you’re not already in-the-know about gen video’s First Impressions newsletter, you’re missing out on the easiest and best way to stay on top of eCommerce, influencer marketing and social media ...
Blake Vita
5 Major Advancements That Social Platforms Made For Creators This Year
We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...
Blake Vita
2 Types of Sales Conversions Stemming from Influencer Marketing
Key Article Takeaways: There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price. Everything you do ...
Bill Hildebolt
Evaluating an Influencer’s Audience
Key Article Takeaways: Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer Wanting to hone in on specific audiences ...
Bill Hildebolt
Organic Posts vs Paid Media Value
Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...
Bill Hildebolt
Which Platforms are Best for an Influencer Marketing Campaign?
Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...
Bill Hildebolt
Choosing Between Instagram Placements - What Works Best?
Which Instagram feature is most successful for a brand campaign?
Abigail Ray
Baby Boomers Are On Social More Than You Think
Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...
Abigail Ray
How Will Instagram Reels Impact Influencer Marketing?
As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...
Kaila Stein
Everything You Need To Know About Instagram's Like Ban
Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...