a blog

What Is Influencer Video Engagement and Why Is It Important?

640 426 Jessica Thorpe

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics when researching influencers, but engagement should also be given equal,…

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Influencer Video: Subscribers Vs. Views

1024 576 Jessica Thorpe

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits quite a bit of opinion sharing, and a little controversy…

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Reflections on VidCon: Creators Are the Heartbeat of Your Brand

950 696 Teresa Cantwell

Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they did last year. Eight of the top ten popular stars…

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Featured Influencer: GetGlammedUp

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Welcome to’s first installment of our Featured Influencer blog series! Every week we will be featuring talent from the community of creators who are using video to engage with their own communities and followings about their favorite interests…

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Heading to VidCon? It’s Time to Remember Where it All Started

599 386 Jessica Thorpe

YouTube enthusiasts, fans, casual video creators, and mega-influencers are, as we speak, descending on Anaheim California for a weekend that is sure to be one to remember.

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Influencer Video: 5 Reasons YouTube Still Beats Facebook

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At first glance, one might think that Facebook has put YouTube on the ropes. Most notably, a recent report stated that Facebook has beat out YouTube for the number of video views on Desktops. This stat is very misleading, I’ll…

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What PewDiePie’s $7 Million Means for Influencer Video

700 394 Jessica Thorpe

Influencer video has broken new ground this week. Today it was announced that PewDiePie (otherwise known as Felix Kjellberg), a YouTube star known for his reviews of video games, grossed over $7 million in 2014. Yes, you read that right.

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When it Comes to Influencer Video, Distribution is King

969 440 Jessica Thorpe

I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a puppet. So too with content; a marketer can create the…

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Introducing the Premiere Influencer Video Marketplace

800 348 Jessica Thorpe

Influencer marketing is a thing; there is no doubt about it. Unlike the marketing tactics of Don Drapper, influencer marketing leverages the power of social media, social reach, and social proof to help brands reach the modern day consumer in…

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