Insights

a gen.video blog

beauty influencer

How Beauty Brands Can Learn from Creators

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Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one 

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How Marketers Can Learn From Sports Trends

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As the dust settles on the Super Bowl and we look ahead to March Madness and the NBA playoffs, 

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The Coolest Tech We Saw at CES 2019

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We’re back from Las Vegas and here to dish on all of the buzzy new tech that caught our eye at CES this year and

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3 Influencer Trends to Watch in 2019

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Rewind 2018 From food to tech to beauty and home – our diverse community of creators

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Trend Tracker: What’s Trending In Influencer

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When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending

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A Cyber Monday For The Record Books

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Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending a whopping $7.9 billion online. Americans spent 95 million hours shopping online on Monday,…

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THE POWER OF INFLUENCER VIDEO: NEW RESEARCH UNVEILED

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Influencer video is one of today’s hottest marketing trends and a key force behind how brands and retailers are selling their products and gaining traction and trust with consumers. Gladson, recently released an eBook that pulled from gen.video findings on…

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Snackable Content Takes on a Whole New Meaning: Grocery Ecommerce and Influencer Marketing

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A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping years and the majority of their purchasing occurring on a laptop or mobile…

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“Prime” Takeaways For Your Holiday Marketing Efforts

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Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the biggest ecommerce sale of the summer…

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