The gen.video platform brings best-in-class technology solutions and a network of content creators together to help brands amplify their stories, educate shoppers and support influencer marketing activations
BENEFITS OF INFLUENCER VIDEO
Providing a vast audience to deliver your brand message across YouTube, Instagram, Facebook, Twitter and Snapchat.
Leading to higher performance for your videos and successful campaign results, no matter the KPI.
Spreading the word about your product is possible with creators that are trusted and influential amongst their peers.
Helping shoppers learn about product features and benefits comes to life with how-to videos and reviews.
YouTubers influence purchase intent. Content they create, when placed on ecommerce site can lead to bigger baskets and lift conversion rates by 10-20%.
Guiding shoppers to your product page is the first step towards getting them to make a purchase. Shoppers who watch video are spending more than the average shopper.
INFLUENCING SHOPPERS ACROSS THE WEB
INFLUENCER VIDEO ON RETAIL
ENHANCED CONTENT FOR PRODUCT PAGES
Video increases sales online
Our retail-centric partnerships enable the distribution of your influencer videos and branded content to product detail pages across major retailers including Amazon, Walmart, Sears, Best Buy and Target. Knowing how to engage with influencers to create compelling videos that are both appropriate for a YouTube audience and for a retail environment is what we do best. Bring your product to life with how-to videos, tutorials and reviews that are proven to drive ROI.
Shoppers who watch with influencer videos are highly engaged and buy more.
We believe gen.video is one of the most effective & efficient influencer marketing platforms. Their ability to provide branded video content at scale that supports the broader digital ecosystem & overall marketing strategy is highly differentiated.
I’ve had the good fortune of working with gen.video for almost a year now and have gotten excellent results
gen.video has been a long-term technology and content partner of Sears. We value their dedication to driving product video innovation and ensuring we see a return on our investments in video.