OUR STORY

The gen.video platform brings best-in-class technology solutions and a network of content creators together to help brands amplify their stories, educate shoppers and support influencer marketing activations

BENEFITS OF INFLUENCER VIDEO

REACH

Quality Viewers
Providing a vast audience to deliver your brand message across YouTube, Instagram, Facebook, Twitter and Snapchat.

ENGAGEMENT

Dedicated Fans
Leading to higher performance for your videos and successful campaign results, no matter the KPI.

AWARENESS

Expansive Audience
Spreading the word about your product is possible with creators that are trusted and influential amongst their peers.

EDUCATION

Informational Videos
Helping shoppers learn about product features and benefits comes to life with how-to videos and reviews.

DRIVING SALES

Proven Results
YouTubers influence purchase intent. Content they create, when placed on ecommerce site can lead to bigger baskets and lift conversion rates by 10-20%.

E-COMMERCE SEARCH

Aid Discovery
Guiding shoppers to your product page is the first step towards getting them to make a purchase. Shoppers who watch video are spending more than the average shopper.

INFLUENCING SHOPPERS ACROSS THE WEB

INFLUENCER VIDEO ON RETAIL

ENHANCED CONTENT FOR PRODUCT PAGES

Video increases sales online
Our retail-centric partnerships enable the distribution of your influencer videos and branded content to product detail pages across major retailers including Amazon, Walmart, Sears, Best Buy and Target. Knowing how to engage with influencers to create compelling videos that are both appropriate for a YouTube audience and for a retail environment is what we do best. Bring your product to life with how-to videos, tutorials and reviews that are proven to drive ROI.

Shoppers who watch with influencer videos are highly engaged and buy more.

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INFLUENCER MARKETING EXAMPLES

DEDICATED VIDEO

NOW & JEN + LOMA LUX

PRODUCT INTEGRATION

APRIL AND DAVEY + HUGGIES

Amazon Student

RANDOM FRANK P + AMAZON