Posts Tagged :

influencer video

INFLUENCERS USED FOR BRAND STORYTELLING ACROSS SOCIAL WHILE MOVING THE BOTTOM LINE

1024 716 Claire Preble

It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power…

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Google Links Brands with YouTube Creators – Ad Age article

1024 568 Jessica Thorpe

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks…

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YouTube Launches Paid Product Placements

767 433 Teresa Cantwell

You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255 million spent on influencer…

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Influencer Video: Amazon Video Shorts Distribution

795 362 Sergio Vargas

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to…

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Millennial’s Consumer Behavior Changing the Retail Environment

425 282 Claire Preble

As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The daily…

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Influencer Video in 2016

1024 576 bill@gen.video

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick…

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Retail Video Viewership Soars – Product Reviews, How-tos lead the way

636 424 Sergio Vargas

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year…

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Is the cloud moving from a digital locker to a digital workspace?

439 273 Carl Subick

At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos,…

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What Role Will Video Play This Black Friday

400 252 Sergio Vargas

There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely…

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Moms research on youTube before they buy

Moms are using YouTube more than ever and brands are starting to take notice.

1024 576 Teresa Cantwell

I think we can all agree that being a mom can be a full time job riddled with what can seem like life-altering decisions: How to potty train? What stroller…

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