Insights

a gen.video blog

Influencer Video: 5 Reasons YouTube Still Beats Facebook

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At first glance, one might think that Facebook has put YouTube on the ropes. Most notably, a recent report stated that Facebook has beat out YouTube for the number of video views on Desktops. This stat is very misleading, I’ll…

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What PewDiePie’s $7 Million Means for Influencer Video

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Influencer video has broken new ground this week. Today it was announced that PewDiePie (otherwise known as Felix Kjellberg), a YouTube star known for his reviews of video games, grossed over $7 million in 2014. Yes, you read that right.

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When it Comes to Influencer Video, Distribution is King

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I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a puppet. So too with content; a marketer can create the…

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Introducing the Premiere Influencer Video Marketplace

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Influencer marketing is a thing; there is no doubt about it. Unlike the marketing tactics of Don Drapper, influencer marketing leverages the power of social media, social reach, and social proof to help brands reach the modern day consumer in…

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