Insights

a gen.video blog

Influencer Video By The Numbers: Stats You Need to Know

640 427 Jessica Thorpe

We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats that helps outline the significance influencer video has today, how…

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Featured gen.video Influencer: Arianna Jonae

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Welcome to gen.video’s third installment of our Featured Influencer blog series! Every other week we will be featuring talent from the gen.video community of creators who are using video to engage with their own communities and followings about their favorite…

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The Anatomy of an Influencer Video

500 281 Jessica Thorpe

With the holidays just around the corner, we wanted to look back at a recent video from one of our creators that truly speaks to the power of influencer video – timely, engaging, helpful, and optimized for eCommerce, this video…

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3 Types of Influencer Video For eCommerce

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Has your brand been pushing to incorporate influencer video as not only a source of marketing assets, but content to impact eCommerce? Many are, but few fully understand the best ways to leverage the great benefits of influencer video for…

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FEATURED GEN.VIDEO INFLUENCER: RIZKNOWS

1024 553 Sergio Vargas

Welcome to gen.video’s second installment of our Featured Influencer blog series! Every other week we will be featuring talent from the gen.video community of creators who are using video to engage with their own communities and followings about their favorite interests…

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What Is Influencer Video Engagement and Why Is It Important?

640 426 Jessica Thorpe

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics when researching influencers, but engagement should also be given equal,…

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Influencer Video: Subscribers Vs. Views

1024 576 Jessica Thorpe

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits quite a bit of opinion sharing, and a little controversy…

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Reflections on VidCon: Creators Are the Heartbeat of Your Brand

950 696 Teresa Cantwell

Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they did last year. Eight of the top ten popular stars…

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Featured gen.video Influencer: GetGlammedUp

700 394 Sergio Vargas

Welcome to gen.video’s first installment of our Featured Influencer blog series! Every week we will be featuring talent from the gen.video community of creators who are using video to engage with their own communities and followings about their favorite interests…

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Heading to VidCon? It’s Time to Remember Where it All Started

599 386 Jessica Thorpe

YouTube enthusiasts, fans, casual video creators, and mega-influencers are, as we speak, descending on Anaheim California for a weekend that is sure to be one to remember.

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