Insights

a gen.video blog

FEATURED GEN.VIDEO INFLUENCER: RIZKNOWS

1024 553 Sergio Vargas

Welcome to gen.video’s second installment of our Featured Influencer blog series! Every other week we will be featuring talent from the gen.video community of creators who are using video to engage with their own communities and followings about their favorite interests…

read more

What Is Influencer Video Engagement and Why Is It Important?

640 426 Jessic Thorpe

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics when researching influencers, but engagement should also be given equal,…

read more

Influencer Video: Subscribers Vs. Views

1024 576 Jessic Thorpe

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits quite a bit of opinion sharing, and a little controversy…

read more

Reflections on VidCon: Creators Are the Heartbeat of Your Brand

950 696 Teresa Cantwell

Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they did last year. Eight of the top ten popular stars…

read more

Featured gen.video Influencer: GetGlammedUp

700 394 Sergio Vargas

Welcome to gen.video’s first installment of our Featured Influencer blog series! Every week we will be featuring talent from the gen.video community of creators who are using video to engage with their own communities and followings about their favorite interests…

read more

Heading to VidCon? It’s Time to Remember Where it All Started

599 386 Jessic Thorpe

YouTube enthusiasts, fans, casual video creators, and mega-influencers are, as we speak, descending on Anaheim California for a weekend that is sure to be one to remember.

read more

Influencer Video: 5 Reasons YouTube Still Beats Facebook

800 348 Jessic Thorpe

At first glance, one might think that Facebook has put YouTube on the ropes. Most notably, a recent report stated that Facebook has beat out YouTube for the number of video views on Desktops. This stat is very misleading, I’ll…

read more

What PewDiePie’s $7 Million Means for Influencer Video

700 394 Jessic Thorpe

Influencer video has broken new ground this week. Today it was announced that PewDiePie (otherwise known as Felix Kjellberg), a YouTube star known for his reviews of video games, grossed over $7 million in 2014. Yes, you read that right.

read more

When it Comes to Influencer Video, Distribution is King

969 440 Jessic Thorpe

I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a puppet. So too with content; a marketer can create the…

read more

Introducing the Premiere Influencer Video Marketplace

800 348 Jessic Thorpe

Influencer marketing is a thing; there is no doubt about it. Unlike the marketing tactics of Don Drapper, influencer marketing leverages the power of social media, social reach, and social proof to help brands reach the modern day consumer in…

read more