Insights

a gen.video blog

YouTube Influencer of the Month: FashionByAlly

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Meet Ally – our gen.video influencer of the month! She’s a born and raised California girl who strives to inspire her followers through her DIY and lifestyle videos. She’s deeply in tune with her subscribers and is always looking for what…

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Amazon earnings made easy with gen.video

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As the premier platform connecting YouTube and Amazon, gen.video is always looking to add more value around our services with the large e-commerce sites. We’ve broadened our relationship by encouraging the use of both gen.video generated affiliate links for Amazon.com and…

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Making Money on YouTube… Beyond the Sponsored Video

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If you ask anyone who takes their YouTube channel seriously they will tell you that making compelling content that people want to watch is hard work. And for most, they are producing videos weekly at the same frequency or interval…

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Influencer Video: Amazon Video Shorts Distribution

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If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a product before making a purchase. So…

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Instagram Gives & Takes

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We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s the ability to post a new picture or video?! It’s…

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“Deconstructing” Your Influencer Video Programs

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Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across email, social media and display, we’re also hearing that…

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Millennial’s Consumer Behavior Changing the Retail Environment

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As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The daily and arguably, excessive use of technology and screen time by…

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Marketing Match Making

569 398 Teresa Cantwell

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match isn’t exclusive to the dating industry though. The…

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Influencer Video in 2016

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I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick Favorites If you add up the “networks” managed by all…

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YouTubers Driving Holiday Purchase Intent

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Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if it is better to…

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