Insights

a gen.video blog

Millennial’s Consumer Behavior Changing the Retail Environment

425 282 claire@gen.video

As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The daily and arguably, excessive use of technology and screen time by…

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Marketing Match Making

569 398 Teresa Cantwell

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match isn’t exclusive to the dating industry though. The…

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Influencer Video in 2016

1024 576 bill@gen.video

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick Favorites If you add up the “networks” managed by all…

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YouTubers Driving Holiday Purchase Intent

854 481 Sergio Vargas

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if it is better to…

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Retail Video Viewership Soars – Product Reviews, How-tos lead the way

636 424 Sergio Vargas

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! Online shopping…

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Is the cloud moving from a digital locker to a digital workspace?

439 273 Carl Subick

At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, approval workflows, syndicating to disparate locations and then tracking all…

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What Role Will Video Play This Black Friday

400 252 Sergio Vargas

There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely a shopper is to convert. Historically, brands have been focused…

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Why are people seeing Red with YouTube’s Recent Subscription Announcement?

1024 534 Sergio Vargas

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal There are many different types of creators leveraging YouTube as a platform to host, stream, distribute and monetize their content. It…

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Back to the Future of Advertising

601 273 Sergio Vargas

Great Scott! Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here.  At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do something about their kids!…

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How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

686 529 Sergio Vargas

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM continues to play in the shopper journey…

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