Insights

a gen.video blog

Making Money on YouTube… Beyond the Sponsored Video

1024 567 Sergio Vargas

If you ask anyone who takes their YouTube channel seriously they will tell you that making compelling content that people want to watch is hard work. And for most, they are producing videos weekly at the same frequency or interval…

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Influencer Video: Amazon Video Shorts Distribution

795 362 Sergio Vargas

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a product before making a purchase. So…

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Instagram Gives & Takes

640 427 Sergio Vargas

We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s the ability to post a new picture or video?! It’s…

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“Deconstructing” Your Influencer Video Programs

962 540 Sergio Vargas

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across email, social media and display, we’re also hearing that…

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Millennial’s Consumer Behavior Changing the Retail Environment

425 282 claire@gen.video

As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The daily and arguably, excessive use of technology and screen time by…

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Marketing Match Making

569 398 Teresa Cantwell

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match isn’t exclusive to the dating industry though. The…

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Influencer Video in 2016

1024 576 bill@gen.video

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick Favorites If you add up the “networks” managed by all…

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YouTubers Driving Holiday Purchase Intent

854 481 Sergio Vargas

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if it is better to…

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Retail Video Viewership Soars – Product Reviews, How-tos lead the way

636 424 Sergio Vargas

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! Online shopping…

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Is the cloud moving from a digital locker to a digital workspace?

439 273 Carl Subick

At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, approval workflows, syndicating to disparate locations and then tracking all…

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