Insights

a gen.video blog

7 Ways to Leverage Influencer Video to Drive eCommerce Success on Amazon

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When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling the playing field for brands big…

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YouTube Influencer of the Month: Roxy Limon

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Meet Roxy – our October Influencer of the Month! She has been a member of our community for about a year now and believe us when we say she’s an extraordinary influencer. Roxy’s channel is very well rounded and therefore…

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YouTube Launches Paid Product Placements

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You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255 million spent on influencer marketing each month!  Along with the demand for influencer marketing…

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What Does Amazon’s Ban on Incentivized Reviews Mean For You

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Amazon reaches over 97 million U.S. consumers monthly and prides itself on having an active community that shares authentic feedback about the products and services available on their site. The integrity of this community is taken very seriously and the…

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Introducing the Campain Page: Giving clients the snapshot they need

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When people think of the autumn season it sparks thoughts of cozy sweaters, pumpkin carving and falling leaves but to those of us in the ecommerce world, fall is synonymous with holiday shopping. Since we are the one-stop-shop for ecommerce…

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YouTube Influencer of the Month: Courtney Hale

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Meet Courtney – our September Influencer of the Month! She has been a member of our community for about a year now and has quickly become our go-to influencer for everything from parenting advice to organizing to technology. She also participates…

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Forbes Featured gen.video As a Game-changer for the Online Video Industry

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  As one of many influencer marketing platforms, it is important to differentiate yourself and to provide real value to content creators.  This is something we spend a lot of time thinking about at gen.video and are super excited to…

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YouTube Influencer of the Month: Amanda Woolsey

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Meet Amanda – our August Influencer of the Month! She has been a member of our community for about a year now and has quickly become our go-to tech girl, trying everything from HP’s latest printer to Sonicare’s app-connected, Bluetooth…

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SXSW Panel Picker… Behind the Scenes of an Influencer Marketing Program

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There are few industry events that drum up as much excitement and buzz as SXSW. It is the meeting ground for entertainment, tech and culture junkies to share and explore. The interactive programming tracks & festival are a must-have event…

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Think Sync!

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We launched YouTube Sync last month and since then our awesome creator community has synced over 1,000 videos! To a Product Manager, like myself, that’s awesome. Awesome because it means people are actually using a brand new feature. Most times…

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