Insights

a gen.video blog

2017 TRENDS IN INFLUENCER MARKETING, PART 2 OF 3

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Our second post from our research study, 2017 Trends in Influencer Marketing, focuses on investment trends including 2016 spend levels, forecasted increase for 2017, which objectives brands are mapping to Influencer Marketing; and what social platforms brands are investing in.…

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2017 TRENDS IN INFLUENCER MARKETING, PART 1 OF 3

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We are pleased to share the first set of results from our first research study of the year, State Of The Union For Influencer Marketing, Trends and Best Practices For 2017. In this study we looked across CPG, Health & Beauty,…

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YouTube Influencer of the Month: Dom

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Meet Dom – our January Influencer of the Month! He creates epic tech reviews and unboxings on everything from the latest smartphone to autonomous tech. He started his channel 6 years ago to share audio production tutorials for his friends to…

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Google Links Brands with YouTube Creators – Ad Age article

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Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? The story looks at the Google Labs initiative to…

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YouTube Influencer of the Month: Zabrena

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Meet Zabrena – our December Influencer of the Month! She is a beauty guru who covers everything from beauty to lifestyle and parenting. Her custom collaborations with brands, such as Olay and Conair are always informative and reflect her fun personality. Zabrena…

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Amazon Gift Guides: A little something for everyone this holiday season

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Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all the benefits of  themost wonderful time of…

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Giving Tuesday Huggies and Amazon Diaper Donation

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Today, I’m excited to write about something more important and more meaningful. It’s important that we all take a step back from the day-to-day and to think about how we can use our platform (whatever that may be) for good. …

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eCommerce Video Enhancements on Walmart

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Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product pages and are placing video at the top of the…

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YouTube Influencer of the Month: Tomas Villegas

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Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his viewers is visible in…

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7 Ways to Leverage Influencer Video to Drive eCommerce Success on Amazon

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When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling the playing field for brands big…

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