Insights

a gen.video blog

Google Links Brands with YouTube Creators – Ad Age article

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Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? The story looks at the Google Labs initiative to…

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YouTube Influencer of the Month: Zabrena

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Meet Zabrena – our December Influencer of the Month! She is a beauty guru who covers everything from beauty to lifestyle and parenting. Her custom collaborations with brands, such as Olay and Conair are always informative and reflect her fun personality. Zabrena…

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Amazon Gift Guides: A little something for everyone this holiday season

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Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all the benefits of  themost wonderful time of…

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Giving Tuesday Huggies and Amazon Diaper Donation

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Today, I’m excited to write about something more important and more meaningful. It’s important that we all take a step back from the day-to-day and to think about how we can use our platform (whatever that may be) for good. …

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eCommerce Video Enhancements on Walmart

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Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product pages and are placing video at the top of the…

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YouTube Influencer of the Month: Tomas Villegas

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Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his viewers is visible in…

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7 Ways to Leverage Influencer Video to Drive eCommerce Success on Amazon

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When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling the playing field for brands big…

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YouTube Influencer of the Month: Roxy Limon

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Meet Roxy – our October Influencer of the Month! She has been a member of our community for about a year now and believe us when we say she’s an extraordinary influencer. Roxy’s channel is very well rounded and therefore…

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YouTube Launches Paid Product Placements

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You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255 million spent on influencer marketing each month!  Along with the demand for influencer marketing…

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What Does Amazon’s Ban on Incentivized Reviews Mean For You

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Amazon reaches over 97 million U.S. consumers monthly and prides itself on having an active community that shares authentic feedback about the products and services available on their site. The integrity of this community is taken very seriously and the…

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