Insights

a gen.video blog

YouTube – A Trusted Source

773 481 Jessic Thorpe

YouTube – A Trusted Source With all the news around top advertisers (including J&J, AT&T, Verizon, PepsiCo, Walmart, Volkswagen and Starbucks) pulling advertising dollars out of YouTube, we wanted to provide our point of view for how brands can leverage…

read more

Nintendo Switch: Game Changer?

1024 512 Jessic Thorpe

Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say! Andru Edwards I think the Nintendo Switch is a brilliant idea from…

read more

Introducing On Demand, announced today at Shoptalk

1024 575 Jessic Thorpe

In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a choice – With On Demand you can instantly access existing product videos from…

read more

gen.video at Shoptalk

1024 540 Jessic Thorpe

Busy week at Shoptalk.  We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives.  We are also very psyched to see the focus of many presentations on more effective ways to…

read more

YouTube Influencers of the Month: Wahb

1024 574 Jessic Thorpe

Meet Wahb – our March Influencer of the Month! His channel 50YY stands for 50 years young as his goal is to stay as active and full of energy as when he was in his 20s and 30s. Seven years ago…

read more

gen.video Technology Innovations

501 386 Jessic Thorpe

We are thrilled that we have been selected to announce out latest technology Innovation “On Demand” at the Shoptalk conference next week. Shoptalk is the premier Retail Conference in North America. Our selection to present is a true sign of…

read more

YouTube Influencers of the Month: April and Davey

1024 688 Jessic Thorpe

Meet April and Davey – our February Influencers of the Month! They have been working with gen.video since the beginning and have multiple family friendly channels including SuperHero Reality TV and Hair 101 with April. They believe family is the most important…

read more

2017 TRENDS IN INFLUENCER MARKETING, PART 3 OF 3

487 257 Jessic Thorpe

Our third and final post from our research study, 2017 Trends in Influencer Marketing, focuses on content trends. To read the full report download now CONTENT TRENDS Video is driving growth in influencer marketing. Over 80% of brands’ influencer marketing initiatives now…

read more

2017 TRENDS IN INFLUENCER MARKETING, PART 2 OF 3

1024 1019 Jessic Thorpe

Our second post from our research study, 2017 Trends in Influencer Marketing, focuses on investment trends including 2016 spend levels, forecasted increase for 2017, which objectives brands are mapping to Influencer Marketing; and what social platforms brands are investing in.…

read more

2017 TRENDS IN INFLUENCER MARKETING, PART 1 OF 3

1024 439 Jessic Thorpe

We are pleased to share the first set of results from our first research study of the year, State Of The Union For Influencer Marketing, Trends and Best Practices For 2017. In this study we looked across CPG, Health & Beauty,…

read more