Insights

a gen.video blog

2017 TRENDS IN INFLUENCER MARKETING, PART 3 OF 3

487 257 jason

Our third and final post from our research study, 2017 Trends in Influencer Marketing, focuses on content trends. To read the full report download now CONTENT TRENDS Video is driving growth in influencer marketing. Over 80% of brands’ influencer marketing initiatives now…

read more

2017 TRENDS IN INFLUENCER MARKETING, PART 2 OF 3

1024 1019 jason

Our second post from our research study, 2017 Trends in Influencer Marketing, focuses on investment trends including 2016 spend levels, forecasted increase for 2017, which objectives brands are mapping to Influencer Marketing; and what social platforms brands are investing in.…

read more

2017 TRENDS IN INFLUENCER MARKETING, PART 1 OF 3

1024 439 jason

We are pleased to share the first set of results from our first research study of the year, State Of The Union For Influencer Marketing, Trends and Best Practices For 2017. In this study we looked across CPG, Health & Beauty,…

read more

YouTube Influencer of the Month: Dom

800 480 jennifer

Meet Dom – our January Influencer of the Month! He creates epic tech reviews and unboxings on everything from the latest smartphone to autonomous tech. He started his channel 6 years ago to share audio production tutorials for his friends to…

read more

Google Links Brands with YouTube Creators – Ad Age article

1024 568 jessica@gen.video

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? The story looks at the Google Labs initiative to…

read more

YouTube Influencer of the Month: Zabrena

306 306 luca

Meet Zabrena – our December Influencer of the Month! She is a beauty guru who covers everything from beauty to lifestyle and parenting. Her custom collaborations with brands, such as Olay and Conair are always informative and reflect her fun personality. Zabrena…

read more

Amazon Gift Guides: A little something for everyone this holiday season

563 396 claire@gen.video

Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all the benefits of  themost wonderful time of…

read more

Giving Tuesday Huggies and Amazon Diaper Donation

1024 425 jessica@gen.video

Today, I’m excited to write about something more important and more meaningful. It’s important that we all take a step back from the day-to-day and to think about how we can use our platform (whatever that may be) for good. …

read more

eCommerce Video Enhancements on Walmart

640 260 jessica@gen.video

Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product pages and are placing video at the top of the…

read more

YouTube Influencer of the Month: Tomas Villegas

1024 683 luca

Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his viewers is visible in…

read more