It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power of these social media experts to round out their digital campaigns efficiently all while constantly keeping an eye on moving sales. It may sound like a no-brainer but making sure you have consistent brand messaging across every digital touchpoint can be challenging. Especially when you factor in the limited funds we all have to make a stellar campaign.
At the end of last year we sourced two influencers to not only participate in an ambassadorship program for Gliss’ new line of Liquid Keratin products and post on their social channels, but they are also being used as the faces of a national digital ad campaign.
Influencers as spokeswomen – it’s genius. Just last year gen.video reported that influencer recommendations were the most trusted source of new product information, surpassing friends and family and celebrities – that’s huge! Brands are harnessing this power by incorporating these “stars” more and more into their social calendars.
While at the commercial shoot, we rolled cameras behind the scenes to capure enough content to give their girls’ subscribers and new Gliss fans a sneak peek to see what it’s like to be part of a glamorous, professional shoot like this. This also helped by taking advantage of the time on set to produce even more professional assets for the year ahead. Just today, we launched a Facebook Live video on the Schwarzkopf page, check it out here.
Meet the ladies of Gliss as they kick off the journey to amazing hair. Get a behind the scenes look as they explore how Keratin helps improve their hair – http://bit.ly/GlissFBL
Posted by Schwarzkopf on Friday, April 27, 2018
And this is just the tip of the iceburg, the influencers are driving to CVS, Target, Amazon, etc. via their YouTube posts and Instagram posts, driving sales through FSI’s across the country, pushing people to Amazon Influencer Shop pages and more. There’s more where this came from, so be sure to stay tuned.