How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

686 529 Sergio Vargas

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social,…

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Moms research on youTube before they buy

Moms are using YouTube more than ever and brands are starting to take notice.

1024 576 Teresa Cantwell

I think we can all agree that being a mom can be a full time job riddled with what can seem like life-altering decisions: How to potty train? What stroller…

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Influencer Video By The Numbers: Stats You Need to Know

640 427 Jessic Thorpe

We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats…

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3 Types of Influencer Video For eCommerce

1024 576 Jessic Thorpe

Has your brand been pushing to incorporate influencer video as not only a source of marketing assets, but content to impact eCommerce? Many are, but few fully understand the best…

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Reflections on VidCon: Creators Are the Heartbeat of Your Brand

950 696 Teresa Cantwell

Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they…

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Influencer Video: 5 Reasons YouTube Still Beats Facebook

800 348 Jessic Thorpe

At first glance, one might think that Facebook has put YouTube on the ropes. Most notably, a recent report stated that Facebook has beat out YouTube for the number of…

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