Trends

Amazon Gift Guides: A little something for everyone this holiday season

563 396 claire@gen.video

Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators…

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7 Ways to Leverage Influencer Video to Drive eCommerce Success on Amazon

742 379 Jessic Thorpe

When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important.…

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YouTube Influencer of the Month: FashionByAlly

1024 488 claire@gen.video

Meet Ally – our gen.video influencer of the month! She’s a born and raised California girl who strives to inspire her followers through her DIY and lifestyle videos. She’s deeply in…

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“Deconstructing” Your Influencer Video Programs

962 540 Sergio Vargas

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs…

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Influencer Video in 2016

1024 576 bill@gen.video

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick…

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YouTubers Driving Holiday Purchase Intent

854 481 Sergio Vargas

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked…

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Retail Video Viewership Soars – Product Reviews, How-tos lead the way

636 424 Sergio Vargas

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year…

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Why are people seeing Red with YouTube’s Recent Subscription Announcement?

1024 534 Sergio Vargas

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal There are many different types of creators leveraging YouTube as a…

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Back to the Future of Advertising

601 273 Sergio Vargas

Great Scott! Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here.  At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made…

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How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

686 529 Sergio Vargas

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social,…

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