Trends

Introducing On Demand, announced today at Shoptalk

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In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a choice – With…

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gen.video at Shoptalk

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Busy week at Shoptalk.  We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives.  We are also very psyched to see…

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gen.video Technology Innovations

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We are thrilled that we have been selected to announce out latest technology Innovation “On Demand” at the Shoptalk conference next week. Shoptalk is the premier Retail Conference in North…

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2017 TRENDS IN INFLUENCER MARKETING, PART 3 OF 3

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Our third and final post from our research study, 2017 Trends in Influencer Marketing, focuses on content trends. To read the full report download now CONTENT TRENDS Video is driving growth in…

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Amazon Gift Guides: A little something for everyone this holiday season

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Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators…

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7 Ways to Leverage Influencer Video to Drive eCommerce Success on Amazon

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When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important.…

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YouTube Influencer of the Month: FashionByAlly

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Meet Ally – our gen.video influencer of the month! She’s a born and raised California girl who strives to inspire her followers through her DIY and lifestyle videos. She’s deeply in…

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“Deconstructing” Your Influencer Video Programs

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Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs…

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Influencer Video in 2016

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I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick…

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YouTubers Driving Holiday Purchase Intent

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Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked…

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