Tips, Tricks, and Best Practices

“Prime” Takeaways For Your Holiday Marketing Efforts

1024 536 Claire Preble

Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at…

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HOW INFLUENCERS CAN BE YOUR MARKETING “SECRET WEAPON” FOR THE HOLIDAYS

753 255 Claire Preble

Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer…

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INFLUENCER MARKETING BENCHMARKS

438 292 Jessica Thorpe

We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like…

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Introducing the Campain Page: Giving clients the snapshot they need

1024 440 Claire Preble

When people think of the autumn season it sparks thoughts of cozy sweaters, pumpkin carving and falling leaves but to those of us in the ecommerce world, fall is synonymous…

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Amazon earnings made easy with gen.video

1024 460 Claire Preble

As the premier platform connecting YouTube and Amazon, gen.video is always looking to add more value around our services with the large e-commerce sites. We’ve broadened our relationship by encouraging the…

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“Deconstructing” Your Influencer Video Programs

962 540 Sergio Vargas

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs…

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Influencer Video in 2016

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I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick…

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How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

686 529 Sergio Vargas

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social,…

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What Is Influencer Video Engagement and Why Is It Important?

640 426 Jessica Thorpe

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics…

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Influencer Video: Subscribers Vs. Views

1024 576 Jessica Thorpe

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits…

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