Tips, Tricks, and Best Practices

A Cyber Monday For The Record Books

1024 683 Kaila Stein

Cyber Monday sales this year soared to new heights topping last year’s record and making it the new day to beat in e-commerce with consumers spending a whopping $7.9 billion…

read more

Snackable Content Takes on a Whole New Meaning: Grocery Ecommerce and Influencer Marketing

1024 587 Claire Preble

A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping years and the…

read more

“Prime” Takeaways For Your Holiday Marketing Efforts

1024 536 Claire Preble

Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at…

read more


753 255 Claire Preble

Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer…

read more


438 292 Jessica Thorpe

We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like…

read more

Introducing the Campain Page: Giving clients the snapshot they need

1024 440 Claire Preble

When people think of the autumn season it sparks thoughts of cozy sweaters, pumpkin carving and falling leaves but to those of us in the ecommerce world, fall is synonymous…

read more

Amazon earnings made easy with

1024 460 Claire Preble

As the premier platform connecting YouTube and Amazon, is always looking to add more value around our services with the large e-commerce sites. We’ve broadened our relationship by encouraging the…

read more

“Deconstructing” Your Influencer Video Programs

962 540 Sergio Vargas

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs…

read more

Influencer Video in 2016

1024 576

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the community. Influencers Start to Pick…

read more

How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

686 529 Sergio Vargas

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social,…

read more
  • 1
  • 2