Tips, Tricks, and Best Practices


438 292 Jessic Thorpe

We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like…

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Introducing the Campain Page: Giving clients the snapshot they need

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When people think of the autumn season it sparks thoughts of cozy sweaters, pumpkin carving and falling leaves but to those of us in the ecommerce world, fall is synonymous…

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Amazon earnings made easy with

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As the premier platform connecting YouTube and Amazon, is always looking to add more value around our services with the large e-commerce sites. We’ve broadened our relationship by encouraging the…

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“Deconstructing” Your Influencer Video Programs

962 540 Sergio Vargas

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs…

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Influencer Video in 2016

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I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the community. Influencers Start to Pick…

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How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

686 529 Sergio Vargas

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social,…

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What Is Influencer Video Engagement and Why Is It Important?

640 426 Jessic Thorpe

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics…

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Influencer Video: Subscribers Vs. Views

1024 576 Jessic Thorpe

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits…

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When it Comes to Influencer Video, Distribution is King

969 440 Jessic Thorpe

I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a…

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