Influencer Marketing

What Is Influencer Video Engagement and Why Is It Important?

640 426 jessica@gen.video

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics…

read more

Influencer Video: Subscribers Vs. Views

1024 576 jessica@gen.video

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits…

read more

Reflections on VidCon: Creators Are the Heartbeat of Your Brand

950 696 Teresa Cantwell

Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they…

read more

Heading to VidCon? It’s Time to Remember Where it All Started

599 386 jessica@gen.video

YouTube enthusiasts, fans, casual video creators, and mega-influencers are, as we speak, descending on Anaheim California for a weekend that is sure to be one to remember.

read more

Influencer Video: 5 Reasons YouTube Still Beats Facebook

800 348 jessica@gen.video

At first glance, one might think that Facebook has put YouTube on the ropes. Most notably, a recent report stated that Facebook has beat out YouTube for the number of…

read more

What PewDiePie’s $7 Million Means for Influencer Video

700 394 jessica@gen.video

Influencer video has broken new ground this week. Today it was announced that PewDiePie (otherwise known as Felix Kjellberg), a YouTube star known for his reviews of video games, grossed…

read more

When it Comes to Influencer Video, Distribution is King

969 440 jessica@gen.video

I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a…

read more