Influencer Marketing

What Is Influencer Video Engagement and Why Is It Important?

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We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics…

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Influencer Video: Subscribers Vs. Views

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You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits…

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Reflections on VidCon: Creators Are the Heartbeat of Your Brand

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Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they…

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Heading to VidCon? It’s Time to Remember Where it All Started

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YouTube enthusiasts, fans, casual video creators, and mega-influencers are, as we speak, descending on Anaheim California for a weekend that is sure to be one to remember.

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Influencer Video: 5 Reasons YouTube Still Beats Facebook

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At first glance, one might think that Facebook has put YouTube on the ropes. Most notably, a recent report stated that Facebook has beat out YouTube for the number of…

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What PewDiePie’s $7 Million Means for Influencer Video

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Influencer video has broken new ground this week. Today it was announced that PewDiePie (otherwise known as Felix Kjellberg), a YouTube star known for his reviews of video games, grossed…

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When it Comes to Influencer Video, Distribution is King

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I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a…

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