Influencer Marketing

Influencer Video By The Numbers: Stats You Need to Know

640 427 Jessic Thorpe

We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats…

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The Anatomy of an Influencer Video

500 281 Jessic Thorpe

With the holidays just around the corner, we wanted to look back at a recent video from one of our creators that truly speaks to the power of influencer video…

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3 Types of Influencer Video For eCommerce

1024 576 Jessic Thorpe

Has your brand been pushing to incorporate influencer video as not only a source of marketing assets, but content to impact eCommerce? Many are, but few fully understand the best…

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What Is Influencer Video Engagement and Why Is It Important?

640 426 Jessic Thorpe

We’ve spent a lot of time lately highlighting the best ways to identify the best influencer for your brand. Views and subscribers generally are the two most looked at metrics…

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Influencer Video: Subscribers Vs. Views

1024 576 Jessic Thorpe

You know what they say about opinions, right? As you know, everybody’s got one and they all stink. In the world of influencer video, there is one topic that elicits…

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Reflections on VidCon: Creators Are the Heartbeat of Your Brand

950 696 Teresa Cantwell

Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon: Teens watched 16% less television than they…

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Heading to VidCon? It’s Time to Remember Where it All Started

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YouTube enthusiasts, fans, casual video creators, and mega-influencers are, as we speak, descending on Anaheim California for a weekend that is sure to be one to remember.

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Influencer Video: 5 Reasons YouTube Still Beats Facebook

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At first glance, one might think that Facebook has put YouTube on the ropes. Most notably, a recent report stated that Facebook has beat out YouTube for the number of…

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What PewDiePie’s $7 Million Means for Influencer Video

700 394 Jessic Thorpe

Influencer video has broken new ground this week. Today it was announced that PewDiePie (otherwise known as Felix Kjellberg), a YouTube star known for his reviews of video games, grossed…

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When it Comes to Influencer Video, Distribution is King

969 440 Jessic Thorpe

I roll my eyes every time I hear it, but it still rings true – Content is King. However, if a king has no subjects then he is merely a…

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