News

VidCon 2018: Video Opportunities Beyond YouTube

768 1024 Alexandra Carver

YouTube has long reigned as the top online video network. While Facebook, Twitter, Twitch, and Instagram have all offered video features for years, none have come close to threatening YouTube’s…

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HOW INFLUENCERS CAN BE YOUR MARKETING “SECRET WEAPON” FOR THE HOLIDAYS

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Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer…

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INFLUENCERS USED FOR BRAND STORYTELLING ACROSS SOCIAL WHILE MOVING THE BOTTOM LINE

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It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power…

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INFLUENCER MARKETING BENCHMARKS

438 292 Jessica Thorpe

We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like…

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PODCAST: How to Grow Your Brand With Influencer Marketing

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We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must know…

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YouTube – A Trusted Source

773 481 Jessica Thorpe

YouTube – A Trusted Source With all the news around top advertisers (including J&J, AT&T, Verizon, PepsiCo, Walmart, Volkswagen and Starbucks) pulling advertising dollars out of YouTube, we wanted to…

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Nintendo Switch: Game Changer?

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Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say! Andru Edwards…

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Introducing On Demand, announced today at Shoptalk

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In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a choice – With…

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gen.video at Shoptalk

1024 540 Jessica Thorpe

Busy week at Shoptalk.  We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives.  We are also very psyched to see…

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Google Links Brands with YouTube Creators – Ad Age article

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Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks…

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