Influencer Marketing

Could Amazon’s Influencer & Video Efforts Be A Big Win for Marketers?

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Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg…

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VIDCON, CELEBRATING THE VIDEO GENERATION

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We are so excited to not only be at but also playing such an active role at VidCon 2017.  The growth in influencer marketing and video content is truly amazing…

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THE INFLUENCE OF INFLUENCERS: NEW RESEARCH UNVEILED

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We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today.  gen.video and and Geometry Global, an award-winning shopper marketing and brand…

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INFLUENCERS – THE NEW SEAL OF APPROVAL FOR SHOPPERS?

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We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations…

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INFLUENCER MARKETING BENCHMARKS

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We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like…

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Time to Celebrate All You Mamas Out There

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Mother’s day is a time to slow down and celebrate that special someone that brought you into this world. We are so thrilled to have the opportunity to partner with…

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PODCAST: How to Grow Your Brand With Influencer Marketing

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We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must know…

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YouTube Influencer of the Month: Haley

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Meet Haley – our April Influencer of the Month! She has been working with us for many years on campaigns with Sonicare, Conair and many more. She is a beauty guru…

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YouTube – A Trusted Source

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YouTube – A Trusted Source With all the news around top advertisers (including J&J, AT&T, Verizon, PepsiCo, Walmart, Volkswagen and Starbucks) pulling advertising dollars out of YouTube, we wanted to…

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Nintendo Switch: Game Changer?

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Why is the new Nintendo Switch so game-changing? We asked a few of our most beloved tech influencers who reviewed it and here’s what they had to say! Andru Edwards…

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