content.gen.video

VIDCON, CELEBRATING THE VIDEO GENERATION

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We are so excited to not only be at but also playing such an active role at VidCon 2017.  The growth in influencer marketing and video content is truly amazing…

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THE INFLUENCE OF INFLUENCERS: NEW RESEARCH UNVEILED

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We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today.  gen.video and and Geometry Global, an award-winning shopper marketing and brand…

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INFLUENCERS – THE NEW SEAL OF APPROVAL FOR SHOPPERS?

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We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations…

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INFLUENCER MARKETING BENCHMARKS

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We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like…

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PODCAST: How to Grow Your Brand With Influencer Marketing

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We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must know…

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New Social Media Platforms

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We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across platform. What it means…

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Amazon PC Program

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We love to share one-of-a-kind campaigns and today we’ll put a spotlight on the Amazon PC Event where we teamed up with some of the best creators in the consumer electronics space and…

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YouTube – A Trusted Source

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YouTube – A Trusted Source With all the news around top advertisers (including J&J, AT&T, Verizon, PepsiCo, Walmart, Volkswagen and Starbucks) pulling advertising dollars out of YouTube, we wanted to…

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Introducing On Demand, announced today at Shoptalk

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In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a choice – With…

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gen.video at Shoptalk

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Busy week at Shoptalk.  We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives.  We are also very psyched to see…

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