ecommerce

2017 TRENDS IN INFLUENCER MARKETING, PART 3 OF 3

487 257 Jessic Thorpe

Our third and final post from our research study, 2017 Trends in Influencer Marketing, focuses on content trends. To read the full report download now CONTENT TRENDS Video is driving growth in…

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Amazon Gift Guides: A little something for everyone this holiday season

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Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators…

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Giving Tuesday Huggies and Amazon Diaper Donation

1024 425 Jessic Thorpe

Today, I’m excited to write about something more important and more meaningful. It’s important that we all take a step back from the day-to-day and to think about how we…

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eCommerce Video Enhancements on Walmart

640 260 Jessic Thorpe

Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product…

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7 Ways to Leverage Influencer Video to Drive eCommerce Success on Amazon

742 379 Jessic Thorpe

When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important.…

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What Does Amazon’s Ban on Incentivized Reviews Mean For You

520 303 Jessic Thorpe

Amazon reaches over 97 million U.S. consumers monthly and prides itself on having an active community that shares authentic feedback about the products and services available on their site. The…

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Amazon earnings made easy with gen.video

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As the premier platform connecting YouTube and Amazon, gen.video is always looking to add more value around our services with the large e-commerce sites. We’ve broadened our relationship by encouraging the…

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Influencer Video: Amazon Video Shorts Distribution

795 362 Sergio Vargas

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to…

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Millennial’s Consumer Behavior Changing the Retail Environment

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As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The daily…

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Retail Video Viewership Soars – Product Reviews, How-tos lead the way

636 424 Sergio Vargas

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year…

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