ecommerce

Could Amazon’s Influencer & Video Efforts Be A Big Win for Marketers?

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Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg…

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VIDCON, CELEBRATING THE VIDEO GENERATION

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We are so excited to not only be at but also playing such an active role at VidCon 2017.  The growth in influencer marketing and video content is truly amazing…

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THE INFLUENCE OF INFLUENCERS: NEW RESEARCH UNVEILED

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We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today.  gen.video and and Geometry Global, an award-winning shopper marketing and brand…

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INFLUENCERS – THE NEW SEAL OF APPROVAL FOR SHOPPERS?

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We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations…

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INFLUENCER MARKETING BENCHMARKS

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We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like…

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PODCAST: How to Grow Your Brand With Influencer Marketing

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We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must know…

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YouTube – A Trusted Source

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YouTube – A Trusted Source With all the news around top advertisers (including J&J, AT&T, Verizon, PepsiCo, Walmart, Volkswagen and Starbucks) pulling advertising dollars out of YouTube, we wanted to…

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Introducing On Demand, announced today at Shoptalk

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In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a choice – With…

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gen.video at Shoptalk

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Busy week at Shoptalk.  We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives.  We are also very psyched to see…

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gen.video Technology Innovations

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We are thrilled that we have been selected to announce out latest technology Innovation “On Demand” at the Shoptalk conference next week. Shoptalk is the premier Retail Conference in North…

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