ecommerce

INFLUENCER MARKETING BENCHMARKS

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We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like…

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PODCAST: How to Grow Your Brand With Influencer Marketing

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We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must know…

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YouTube – A Trusted Source

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YouTube – A Trusted Source With all the news around top advertisers (including J&J, AT&T, Verizon, PepsiCo, Walmart, Volkswagen and Starbucks) pulling advertising dollars out of YouTube, we wanted to…

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Introducing On Demand, announced today at Shoptalk

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In the spirit of making influencer content accessible to all brands, retailers, we are proud to announce today at Shoptalk gen.video’s latest innovation, gen.video “On Demand” Brands/Retailers have a choice – With…

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gen.video at Shoptalk

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Busy week at Shoptalk.  We’re meeting a bunch of amazing brands and retailers looking to add authentic influencer content to their commerce initiatives.  We are also very psyched to see…

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gen.video Technology Innovations

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We are thrilled that we have been selected to announce out latest technology Innovation “On Demand” at the Shoptalk conference next week. Shoptalk is the premier Retail Conference in North…

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2017 TRENDS IN INFLUENCER MARKETING, PART 3 OF 3

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Our third and final post from our research study, 2017 Trends in Influencer Marketing, focuses on content trends. To read the full report download now CONTENT TRENDS Video is driving growth in…

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Amazon Gift Guides: A little something for everyone this holiday season

563 396 claire@gen.video

Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators…

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Giving Tuesday Huggies and Amazon Diaper Donation

1024 425 jessica@gen.video

Today, I’m excited to write about something more important and more meaningful. It’s important that we all take a step back from the day-to-day and to think about how we…

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eCommerce Video Enhancements on Walmart

640 260 jessica@gen.video

Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product…

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