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Sergio Vargas

Think Sync!

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We launched YouTube Sync last month and since then our awesome creator community has synced over 1,000 videos! To a Product Manager, like myself, that’s awesome. Awesome because it means…

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Making Money on YouTube… Beyond the Sponsored Video

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If you ask anyone who takes their YouTube channel seriously they will tell you that making compelling content that people want to watch is hard work. And for most, they…

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Influencer Video: Amazon Video Shorts Distribution

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If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to…

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Instagram Gives & Takes

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We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s…

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“Deconstructing” Your Influencer Video Programs

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Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs…

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YouTubers Driving Holiday Purchase Intent

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Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked…

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Retail Video Viewership Soars – Product Reviews, How-tos lead the way

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So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year…

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What Role Will Video Play This Black Friday

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There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely…

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Why are people seeing Red with YouTube’s Recent Subscription Announcement?

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Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal There are many different types of creators leveraging YouTube as a…

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Back to the Future of Advertising

601 273 Sergio Vargas

Great Scott! Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here.  At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made…

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