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jessica@gen.video

Time to Celebrate All You Mamas Out There

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Mother’s day is a time to slow down and celebrate that special someone that brought you into this world. We are so thrilled to have the opportunity to partner with…

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Google Links Brands with YouTube Creators – Ad Age article

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Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article:  Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks…

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Giving Tuesday Huggies and Amazon Diaper Donation

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Today, I’m excited to write about something more important and more meaningful. It’s important that we all take a step back from the day-to-day and to think about how we…

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eCommerce Video Enhancements on Walmart

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Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product…

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7 Ways to Leverage Influencer Video to Drive eCommerce Success on Amazon

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When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important.…

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What Does Amazon’s Ban on Incentivized Reviews Mean For You

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Amazon reaches over 97 million U.S. consumers monthly and prides itself on having an active community that shares authentic feedback about the products and services available on their site. The…

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SXSW Panel Picker… Behind the Scenes of an Influencer Marketing Program

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There are few industry events that drum up as much excitement and buzz as SXSW. It is the meeting ground for entertainment, tech and culture junkies to share and explore.…

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How The Court Ruling on Fair Use of Copyrighted Content Reflects on Millennials

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Digital media has created a vacuum in which laws regarding copyrights have become unclear. Sites such as YouTube, as well as more blatant copyright issues such as Bitorrent sites like…

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Influencer Video By The Numbers: Stats You Need to Know

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We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats…

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The Anatomy of an Influencer Video

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With the holidays just around the corner, we wanted to look back at a recent video from one of our creators that truly speaks to the power of influencer video…

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