Insights

a gen.video blog

VIDCON, CELEBRATING THE VIDEO GENERATION

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We are so excited to not only be at but also playing such an active role at VidCon 2017.  The growth in influencer marketing and video content is truly amazing and has been a true step change in how shoppers…

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THE INFLUENCE OF INFLUENCERS: NEW RESEARCH UNVEILED

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We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today.  gen.video and and Geometry Global, an award-winning shopper marketing and brand activation agency network, partnered on this landmark study to better understand the…

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INFLUENCERS – THE NEW SEAL OF APPROVAL FOR SHOPPERS?

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We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations that their target consumers are actively looking for. An example,…

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INFLUENCER MARKETING BENCHMARKS

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We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like Viewership, Engagement Rates and CTRs. In that spirit we analyzed…

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Time to Celebrate All You Mamas Out There

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Mother’s day is a time to slow down and celebrate that special someone that brought you into this world. We are so thrilled to have the opportunity to partner with and get to know some of the most amazing mom’s…

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PODCAST: How to Grow Your Brand With Influencer Marketing

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We’re super proud to share that our President and Cofounder, Jessica Thorpe was featured in an awesome podcast that went live yesterday. How to Grow Your Brand With Influencer Marketing covers must know topics including: What Business problems that influencer marketing is solving?…

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YouTube Influencer of the Month: Haley

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Meet Haley – our April Influencer of the Month! She has been working with us for many years on campaigns with Sonicare, Conair and many more. She is a beauty guru who loves sharing everything from makeup tutorials to vlogs. Haley…

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New Social Media Platforms

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We know many of our creators have strong followings on other channels and we are excited to work together now on larger campaigns that are across platform. What it means for creators All you need to do is log in…

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Amazon PC Program

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We love to share one-of-a-kind campaigns and today we’ll put a spotlight on the Amazon PC Event where we teamed up with some of the best creators in the consumer electronics space and top brands.   Austin Evans, TechSource and Jonathan Morrison were partnered…

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YouTube – A Trusted Source

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YouTube – A Trusted Source With all the news around top advertisers (including J&J, AT&T, Verizon, PepsiCo, Walmart, Volkswagen and Starbucks) pulling advertising dollars out of YouTube, we wanted to provide our point of view for how brands can leverage…

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