Insights

a gen.video blog

THE POWER OF INFLUENCER VIDEO: NEW RESEARCH UNVEILED

960 640 Kaila Stein

Influencer video is one of today’s hottest marketing trends and a key force behind how brands and retailers are selling their products and gaining traction and trust with consumers. Gladson, recently released an eBook that pulled from gen.video findings on…

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Snackable Content Takes on a Whole New Meaning: Grocery Ecommerce and Influencer Marketing

1024 587 Claire Preble

A historically brick-and-mortar, in-store shopping category, grocery is quickly pulling ahead as one of the fastest growing ecommerce categories in 2018. With millennials entering their peak shopping years and the majority of their purchasing occurring on a laptop or mobile…

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“Prime” Takeaways For Your Holiday Marketing Efforts

1024 536 Claire Preble

Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the biggest ecommerce sale of the summer…

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Amazon Prime Day. A Deal For Influencers

1024 576 Claire Preble

Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some crazy discounts (psst – the Echo Show is only $129.99!) The exposure of Prime Day can…

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VidCon 2018: Video Opportunities Beyond YouTube

768 1024 Alexandra Carver

YouTube has long reigned as the top online video network. While Facebook, Twitter, Twitch, and Instagram have all offered video features for years, none have come close to threatening YouTube’s supremacy. In recent years, each social network has become more…

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HOW INFLUENCERS CAN BE YOUR MARKETING “SECRET WEAPON” FOR THE HOLIDAYS

753 255 Claire Preble

Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer efforts and see meaningful results. “Grads and Dads” marketing initiatives…

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INFLUENCERS USED FOR BRAND STORYTELLING ACROSS SOCIAL WHILE MOVING THE BOTTOM LINE

1024 716 Claire Preble

It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power of these social media experts to round out their digital…

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Could Amazon’s Influencer & Video Efforts Be A Big Win for Marketers?

1024 375 Jessica Thorpe

Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered news of Amazon’s growing efforts to fill their ecosystem…

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VIDCON, CELEBRATING THE VIDEO GENERATION

1024 576 Jessica Thorpe

We are so excited to not only be at but also playing such an active role at VidCon 2017.  The growth in influencer marketing and video content is truly amazing and has been a true step change in how shoppers…

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THE INFLUENCE OF INFLUENCERS: NEW RESEARCH UNVEILED

673 480 Jessica Thorpe

We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today.  gen.video and and Geometry Global, an award-winning shopper marketing and brand activation agency network, partnered on this landmark study to better understand the…

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