Insights

a gen.video blog

YouTube Influencers of the Month: April and Davey

Meet April and Davey – our February Influencers of the Month! They have been working with gen.video since the beginning and have multiple family friendly channels including SuperHero Reality TV and Hair 101 with April. They believe family is the most important…

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2017 TRENDS IN INFLUENCER MARKETING, PART 3 OF 3

Our third and final post from our research study, 2017 Trends in Influencer Marketing, focuses on content trends. To read the full report download now CONTENT TRENDS Video is driving growth in influencer marketing. Over 80% of brands’ influencer marketing initiatives now…

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2017 TRENDS IN INFLUENCER MARKETING, PART 2 OF 3

Our second post from our research study, 2017 Trends in Influencer Marketing, focuses on investment trends including 2016 spend levels, forecasted increase for 2017, which objectives brands are mapping to Influencer Marketing; and what social platforms brands are investing in.…

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2017 TRENDS IN INFLUENCER MARKETING, PART 1 OF 3

We are pleased to share the first set of results from our first research study of the year, State Of The Union For Influencer Marketing, Trends and Best Practices For 2017. In this study we looked across CPG, Health & Beauty,…

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YouTube Influencer of the Month: Dom

Meet Dom – our January Influencer of the Month! He creates epic tech reviews and unboxings on everything from the latest smartphone to autonomous tech. He started his channel 6 years ago to share audio production tutorials for his friends to…

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YouTube Influencer of the Month: Zabrena

Meet Zabrena – our December Influencer of the Month! She is a beauty guru who covers everything from beauty to lifestyle and parenting. Her custom collaborations with brands, such as Olay and Conair are always informative and reflect her fun personality. Zabrena…

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eCommerce Video Enhancements on Walmart

Holiday eccommerce retail sales are expected to increase by 17% this year. What role will video play and influencer play? Walmart continues to enhance the shopping experience on their product pages and are placing video at the top of the…

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