Insights

a gen.video blog

Amazon Prime Day. A Deal For Influencers

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Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some crazy discounts (psst – the Echo Show is only $129.99!) The exposure of Prime Day can…

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VidCon 2018: Video Opportunities Beyond YouTube

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YouTube has long reigned as the top online video network. While Facebook, Twitter, Twitch, and Instagram have all offered video features for years, none have come close to threatening YouTube’s supremacy. In recent years, each social network has become more…

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HOW INFLUENCERS CAN BE YOUR MARKETING “SECRET WEAPON” FOR THE HOLIDAYS

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Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer efforts and see meaningful results. “Grads and Dads” marketing initiatives…

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INFLUENCERS USED FOR BRAND STORYTELLING ACROSS SOCIAL WHILE MOVING THE BOTTOM LINE

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It’s no secret that influencers are changing the way we research new brands, shop products and engage with social content. The question now becomes how marketers can utilize the power of these social media experts to round out their digital…

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Could Amazon’s Influencer & Video Efforts Be A Big Win for Marketers?

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Amazon has quietly been making a lot of noise in the advertising/marketing space… actually, scratch that, they’ve been making a lot of noise lately across many sectors. Last week, Bloomberg covered news of Amazon’s growing efforts to fill their ecosystem…

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VIDCON, CELEBRATING THE VIDEO GENERATION

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We are so excited to not only be at but also playing such an active role at VidCon 2017.  The growth in influencer marketing and video content is truly amazing and has been a true step change in how shoppers…

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THE INFLUENCE OF INFLUENCERS: NEW RESEARCH UNVEILED

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We are proud to announce the unveiling of our new research study, “The Influence of Influencers,” at Vidcon today.  gen.video and and Geometry Global, an award-winning shopper marketing and brand activation agency network, partnered on this landmark study to better understand the…

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INFLUENCERS – THE NEW SEAL OF APPROVAL FOR SHOPPERS?

884 611 Jessica Thorpe

We continue to see an uptick in influencer video during key retail merchandising periods as a way for marketers to break through the clutter with safe, trusted peer-to-peer content recommendations that their target consumers are actively looking for. An example,…

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INFLUENCER MARKETING BENCHMARKS

438 292 Jessica Thorpe

We are increasing our focus on partnering with our Clients to develop influencer video best practices. To date there has been little data published on industry benchmarks for KPIs like Viewership, Engagement Rates and CTRs. In that spirit we analyzed…

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Time to Celebrate All You Mamas Out There

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Mother’s day is a time to slow down and celebrate that special someone that brought you into this world. We are so thrilled to have the opportunity to partner with and get to know some of the most amazing mom’s…

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